"nekoto" is a word created by combining "猫" (neko), which means "cat," and "事" (koto), which means "thing.“ Cats include our family cats, cats we encounter while traveling, or cats we see in movies. Of course, our own cats are our favorites, but we can't help but be fascinated by other cats we see all around. We are captivated by their free-spirited personalities and sometimes dignified presence. So, the manufacturer decided to give shape to this adoration for cats, and had a variety of cats model for us doing this and that, working together with creators who is a cat-lover themselves.